Beautiful Cebu

Cebu is not the same colonial province time has forgotten decades ago. It is not a periphery to the center but rather, a destination with its own unique charm. Discover for yourself. See new destinations in the Cebu mainland. Read on...

Sunday, December 01, 2013

FILM | Student video gets viral on YouTube


Photo from http://theguyundertheacaciatree.blogspot.com/
A 12-minute short film made by Mass Communication students of the University of San Jose-Recoletos in Cebu City has gone viral on You Tube with almost 90,000 views in just four weeks since it was uploaded by its director, Axel Bordario.

The film titled, Love at First Plite was uploaded by Bordario on November 1, 2013 and has since drawn the attention of many Cebuanos prompting the local media to take notice. An article on the student video came out in Cebu Daily News on November 25, 2013.

Bordario said he never expected the film to draw the kind of attention it is now getting. He wrote in his blog he co-authored with his brother John who also appeared in the movie that the film's success was just unprecedented.

He said: " Being the director of the film, I couldn't help but be proud of what has resulted out of our hard-work. What was supposed to be just a film project for school, now has become so big; making us all overnight Youtube sensations! Not one of us in the group has ever expected it. We didn't even understand what was happening. It was definitely one of the most overwhelming things ever. It was...Amazing."

Independent Cebuano short films are getting to be popular in recent years attesting to the resurgence of Cebuano cinema which had its glory days in the years before the declaration of Martial Law in 1972.

However, many of the award-winning films are not accessible to ordinary Cebuanos as they have become properties of contest organizers who stipulate ownership of the film's rights as precondition for participation in the competition.

Love at First Plite is a school project and was not meant for any film competition or commercial purpose. Its technical aspect was ably handled by another student Ronnie Gamboa who took care of photography and editing. The film's cast and crew who are all students of local film icon Caloy Uypuanco shared the film freely on You Tube for everyone to see.

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